Sunday, 14 February 2010
SaferTaxi is finally going live - at least with a limited trial project in London. Twenty friends of the four founders were asked to participate in the trial project last week. The initial results are very encouraging. However, the founders also wanted to experience the power of SaferTaxi directly by sending Clemens to London. By the first day of his stay he had already used four taxis - two Black Cabs and two Mini Cabs (or private hires). The results were astonishing. Firstly, upon informing the taxi drivers that Clemens would register the ride with SaferTaxi, three out of the four drivers responded that they thought it was a really “cool” idea and something absolutely necessary in London. The fourth taxi driver only grunted “Do what you have to do”. Secondly, the service level and friendliness of all four drivers increased immediately. Clemens was asked if he wanted the light on or off, whether he wanted more heat in the car, or if he had any route preferences. The registration combined with the instant feedback option seems to work extremely well! Similar experiences are being reported by the trial participants.